I conduct a lot of author interviews, both for my blogs and for The Big Thrill, the International Thriller Writers’ magazine. Most people provide responses which are interesting, amusing, informative, etc. Responses which are a real advert for their books. Some people, however – well, it’s like getting blood from a stone. I receive answers which are shorter than the questions, which can’t be good, and ones which are badly written (repetitive, grammatically poor or the like) that I end up redrafting in the case of The Big Thrill, where I feel responsibility for the quality of content.
So, my fellow authors, think of this. If your interviews are naff, doesn’t it suggest that your books are naff, too?
Contemplate this wonderful zebra while you’re at it.